Dive into the dynamic world of health tech marketing with Christine Slocumb, seasoned industry expert and author of "Stop Starvation Marketing." Explore recent effective strategies from HIMSS and VIVE events, while confronting industry challenges like prioritizing patient outcomes and overcoming healthcare's marketing stigma. Learn practical approaches to balancing marketing investment with product development and embrace the roller-coaster nature of B2B marketing. Discover key priorities for resource allocation and growth, alongside actionable tips for fostering lasting customer relationships and building a strong brand identity. Gain insights into overcoming common challenges faced by startups and Fortune 50 firms alike, paving the way for marketing success in this rapidly evolving landscape.
Christine Slocumb, MSEE, MBA, Chief Growth Officer, Supreme Optimization
Megan Antonelli, Chief Executive Officer, HealthIMPACT
Janae Sharp, Founder, The Sharp Index